COLOUR PSYCHOLOGY

COLOUR PSYCHOLOGY

Many people think that colour is just a matter of how things look but they are mistaken. Colours of environment affect our behavior and mood, and colour psychology is a subfield, which focuses on the link between colour and mood/behavior. Colours are also used to express feelings. There is some meanings of colours:

• Black is the colour of authority and power. It also can mean submission (for example, we could remember priest, who submit to God) or evel.
• White is light, neutral and goes with everything. It symbolizes innocence, purity, trust and strenght.
• Red is the colour, which attracts attention. It stimulates a faster heartbeat and breathing. Red also is related with danger, action and love.
• Blue is the opposite colour of red. It can be cold and depresing but blue also means peace and calm. It is recommended for people, who are going to job interviews because it symbolizes loyalty.
• Green symbolizes nature. It is calming, refreshing, relaxing colour and it is the main reason why hospitals often use green.
• Yellow symbolizes freedom and openness. It helps to enhance concentration and speed matabolism.
• Brown is the opposite colour of black. It is the colour of earth and may be related with warm and weakness.

As we see, colours could be a reason of our health, it could help to create our image and mood.